As a little revolt in a digital world, Simon Legald has designed the magazine rack Analog. Analog has a modern and underplayed design, which allows beautiful printed matter to come into its own. Paradoxically, Simon Legald has taken his inspiration for Analog from the digital world. The magazine rack’s hole-patterned sides are inspired by the computer equipment of the 90’s that had similar perforations for cooling down the electronics. In addition to being a fine detail, the perforation creates transparency, which makes it easy to see and admire the magazines you place in the rack.
While the details are a nostalgic nod to technology, the shape is classic: two separate compartments and practical handles form the basis for the design. The industrial, coated steel gives the rack a modern and masculine expression. With Analog, Simon Legald has created an unpretentious magazine rack that possesses a free and easy sense of coolness.
Size Height: 36.5cm, Length: 40cm, Depth: 23.5cm
Material Powder coated steel
Designer
Designed by Simon Legald.
Simon Legald graduated from The Royal Danish Academy of Fine Arts in the summer of 2012. His work consists of both small and large scale products. Simon's designs are often created in a dialogue between craftsmanship and industry. He also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.
"Honesty is what makes a product understandable and is what describes the products functionality. If you understand the product, it does not need any explanation. The essence of my design is for it to be bought and used. Therefore, it has to satisfy not only the functional aspects, but also the psychological and aesthetic needs. For me simplicity describes the true identity of objects and makes them trustworthy. In my design, I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression."
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