In an age dominated by mass production and fast fashion, lood stands apart as a beacon of craftsmanship, creativity, and individuality. This boutique collective of artisans is dedicated to producing meaningful, high-quality objects that not only serve a purpose but also tell a story.

Lood was born from a shared passion for creation, where a small group of craftspeople united to explore the intersection of art and function. Their mission is simple yet profound: to design and create objects that inspire joy, while allowing their creative process to flow free from the constraints of commercial demands.

Located in Melbourne, Australia, lood products are designed in house and made by collaborating with local manufacturers resulting in designs that are truly Australian made.

Lood’s philosophy is a refreshing departure from the fast-paced, disposable nature of modern consumerism. Their commitment to thoughtful design, quality craftsmanship, and creative exploration has made them a brand to watch. As they continue to grow, lood will undoubtedly inspire a new generation of makers and consumers to value the beauty of handcrafted objects.

In a world that often prioritises speed and efficiency, lood reminds us that there is something profoundly beautiful about taking the time to create something meaningful. Their products are not just functional objects; they are works of art, each with its own unique story to tell.

View the collection here